Green Poster

Rough 1




Rough 2 and 3




Comp.





Corrected




Drafts to be added.


Elements:

Lines: Lines were used effectively to convey the essence of a comic book. The word BALANCE was reversed and flipped upside down using the lines of each individual letter to create a buildin.

Shapes: Along with a combination of the lines, shapes are equally important. The simplicity of the shapes of each individual building gives the poster a unique characteristic, the simple comic look.

Unity: Unity is apparent mostly in the colors and shades of colors used. The twoo shades of green gives the feeling of being green.

Rythm: Used to give it the mellow factor. A kid hanging out with his friends, ripping it up and just chilling. Now the veiwer will put his or herself in their place giving them that sense of familiarity.





Objective:
The objective of this design was to target the younger generation of action sports fans into sustainability. I believe that the differnt elements of color, shade and overall feel of the poster will successfully get the targetted crowd to pay attention to the poster. Its appeal however is to have a poster which is really cool and will appeal to the person, without loud political views. The design was humble and will be able to be placed on a wall for decoration, with the message of being green a statement more than a political standpoint. However like an advertisement, the consumer, i.e the veiwer of the poster doesn't neccesarly have to become a more greener person. However if they see it on thier wall everyday, it will slowly be incorporated into thier lives. I believe that with this design the objective was fullfilled.


Class Participation: It increased just a little since this project was more about your own perspective on designing a poster and not a distinct theme that the entire class had to do.



Critic: Leonardo Sonnoli

dear troy
about your poster: the main impact is positive, enough strong to catch the attention. the work on the typeface is good even if you used letters upside down, their countershape, other letters/logo overimposed, they become a skyline and also a human profile: too many things.
and more the texture unreadable on the background. From my point of view you've to take off instead than to add things. Otherwise is like many people speaking at the same time: not understandable.
aboput the type you used (it seems a condesed gill bold) it's not so clear. maybe a less £Wdesigned" type should be better.

but first rule: don't listen suggestions...

Stamps

3 FAVES

• Line Detailing of this stamp is very appealing to the eye with its various widths
  and intersections
  
• The rule of thirds was executed very well with the dark circle being the main attraction point.
  

• I like that the image has a lot of responsibility in attaining the perception of an entire nation. Which it does with the focus being on the African elephant (which has bigger ears than the Asian).
  
• I like the feel of the stamp and its price.
  

• I like the simplicity of the main image, its angles, shapes and overall orientation
  
• The use of negative space was well thought of along with its overall layout
  

MOVEMENTS

Bauhaus

• I enjoy the layout of this image. Everything from the text to the color of the image, the thickness of the lines and excellent use of negative space, all correlate.
  
• The fact that its more art than advertisement
  

Art Deco







CONSTRUCTIVISM

• I like the shades, color and overall texture of this piece.
  
• The interaction of the partial radii of each element was wonderfully "constructed" to give off very nice line rhythm.
  

International Typographic Style

Modernism

Art Nouveau

• Really nice color scheme with the stained glass look.
  
• Really nice shapes, which along with the color balances the image making it soft on the eye.
  

IMAGE USED





This is a image of the Binghamton Courthouse which will act as my landmark in the stamp design.





(subject to change)

DRAFTS
1st Round










2nd








ROUGH





FINAL






Successful Visual Communication

-Rhythm: Used in the word Binghamton to guide the eyes up from the corner of the stamp.

-Shapes: Shapes were used throughout the stamp. It was used in the double-joining circles at the bottom right corner of the stamp to act as a B. It was used in the digital rendering of the Courthouse in order to try and get off a Bauhaus feel.

-Balance: This was used with the US on the top of the stamp in order to balance out both the negative space and actual space of the stamp. I believe it gets a more relaxed feel, relaxed being not too fussy.

-Scale: Scale was a touchy topic when designing the stamp. The US with the inverted A was obviously the biggest aspect on the stamp in order to promote the country, then came Binghamton which is in the United States, then the history of the courthouse which is inside of Binghamton.

-Unity: The Bauhaus movement I believe is all about unity. I try to promote the unity withing the piece by using popular colors used by other artist using Bauhaus techniques. I also tried to incorporate Bauhaus with a little bit of Constructivism to get unity among the letters, angles and numbers.

Objective Achieved?

Well the primary objective was to basically make a stamp. My objective was to make a stamp and with the help of the Bauhaus technique, induce research. By that I mean if someone was to see the stamp in a distant land, the see the landmark and wonders to themselves, "what does the courthouse really look like?" With that providing they have access to the world wide web, they'll go on a small adventure to find out more about the small city, which has a lot of history.


Participation

I haven't excelled much. I enjoyed voicing my opinion, however I believe that I could have been more involved.

Sustainability Typograph

Asymmetric

First Round:





Second Round:





Rough:




Comp:



Xcred Version:

Symmetric

First Round:







Second Round:



Rough:



Comp:



Xcred Version:




Breakdown



Principles

“Then rule of thirds” over the summer I spent a good while taking photographs having no on paper experience whatsoever. I have never known or seen this term in all my career of being a self proclaimed artist. Well not until I enrolled in Art 125. Along with tis rule of thirds there also came other principles which has its relations with the rules of thirds. There are a few present in my execution of a typographical piece. The first is variety for my asymmetric piece.

Variety appears in the different fonts used, the different shades and or shade of each character within the piece. It appears in the symmetric piece only in font size.

The second is balance. Balance is the key to the symmetric design, if there were no balance then it will not be a symmetric design. Balance is the equality among the font itself, not necessarily the exact detentions but the weight of the fonts on the line of symmetry, which in this case happens the be vertical right down the center. Balance is also apparent in the asymmetric design. Although not as apparent as its symmetric counterpart, balance is present in the form of weight. More specifically the size and value of “UNITE” is relatively equal to “H+” and “solar” added together.

Proximity, I am no pro, at least not yet, but, I believe that proximity is a very important principle. It is apparent in both my asymmetric and symmetric designs as the overall dimensioning between the words and also the letters within those same words.

Scale I believe is a subcategory of balance, no pun intended, but it is apparent in both the symmetric and asymmetric designs. In the asymmetric design, it is the different size in fonts among the words. In the symmetric it is also the difference in the size on the fonts used in the words and also the lettering in the words solar and green with the exaggeration of the L and E, respectively. It gives us, along with the hydrogen element sort of a triangle, which is indeed the recycling symbol for the three parts of recycling:"Reduce, Reuse, Recycle."

Unity , unity appears in both of the pieces, it is the sum of all the parts together. It is how solar compliments green in the symmetric and how solar and H+ balances UNITE in the asymmetric.

Together, all the principles work with the rule of thirds by directing the mind of the observer to his or her own perception of the piece. They help to provide a focal point for the observer while guiding them gently, or harshly to the next or secondary focal point and so on.

Communication

Communication of course is the basis of art, and of course this project. If it was not apparent that the basis of the design was sustainability, or something to do with an eco-friendly society, then the design was unsuccessful in communicating with the viewer. With ever design of course, there is a specific audience assigned. My audience basically is whoever. It targets the majority with its minimalism and lack of color. The design successfully gets the message across with its simplicity. It made the sacrifices necessary to make it simple. The colors, the flashy pictures etc. In that same way it should be possible and quite simple for everyday people to make sacrifices in creating a green earth.

Participation

This project helped my class participation and myself by allowing me to voice my opinion on things while communicating compromises between the designer behind the work and the professor. While speaking it also helped me as an individual to speak once in a while and not leave it up to art to communicate in the place of my own voice.